INSIGHTS

Read below to find fresh perspectives from the C Studios team on place marketing across investment promotion, trade promotion and talent attraction.

Steve Duncan Steve Duncan

Our Site Selection Journey: Perceptions Drove the Short List

As we reviewed locations for our C Studios joint venture, our parent agencies DCI and OCO engaged in our own site selection process. What we found from the other side of the curtain was revealing. This four-part series shows what we learned, starting with how perceptions drove early decisions.

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