Credit: LaylaBird

Resources for place marketing organisations are tight. So it probably comes as good news that focusing on less, but better content – and keeping it updated over time – is often a more productive exercise to boost SEO than endlessly creating new content.

In the ever-evolving landscape of economic development, where digital presence plays a pivotal role, the proliferation of social media channels has created an expectation for everyone to be everywhere. In this blog, we'll explore why it’s more important to do one social channel well rather than multiple channels poorly.

The EU has updated its accessibility standards, with enforcement going live in June 2025. What does this mean for you?

Context is everything in measurement. We share recommendations for keeping your place marketing campaign on the right path.

Threads recently went live in Europe. Should place marketing agencies get on board? We explore.

Planning for place marketing frequently presents challenges, often accompanied by a multitude of uncertainties. We delve into the essential components and how to tackle each step by step

We explore three ways to translate your FDI website for global markets. Explore our insights on balancing quality, cost, and cultural nuance.

C Studios recently visited LinkedIn offices to learn the latest offerings from the B2B social media company. Here’s what we caught our attention.

Google’s mobile-first indexing process is now complete. Learn what that means and how to optimise your investment promotion website.

Meta has just rolled out an ad-free subscription model in Europe, stirring the pot for place marketing professionals. We explore the effects and what it could mean for place marketing strategies.

What Talent Wants: Capturing What Europe’s Workforce Looks For in Jobs & Locations provides insights from nearly 650 European-based talents who recently relocated about what drove their decisions on where to move.

Success stories capitalize on a fundamental source of credibility – social proof. Here’s how to build them correctly.

Leads are often the defining metric in IPA marketing, but what about brand awareness? We propose a framework for measuring the latter.

Leads are the primary metric that investment promotion agencies are using to justify marketing spend. So does lead capture work?

Artificial intelligence is undoubtedly one of the most promising technologies of our era with its capacity to enhance automation and streamline processes across various sectors. But just how good is it? Here’s our view.

Are you early in your talent attraction journey? Here are 5 insights to set your investment promotion agency on the right path.

How can cities and countries gain credibility among executives and talents with their messaging? Here’s a framework to start.

Platforms are prioritizing content that keeps users from clicking out, which can hurt your website metrics. Here’s what zero-click is and how to work with it.

The Benelux region forms the 3rd largest source market for FDI projects in Europe, but often sits much further down on the priority order for EDOs. Here’s why you should think differently about the region.