Overtourism was just the start. A wider resistance to development that scales faster than communities can absorb is reshaping how places define success.

How locations have told their story of “place” has evolved over the years as audience preferences change and places refine their storytelling. Are we now entering a new phase?

Talent isn’t just chasing jobs. They’re looking for safety, housing, healthcare, and a sense of belonging. Here’s what quality of life really means to today’s mobile workforce.

These six common mistakes in place marketing aren’t about bad strategy as much as they are about pressure, habits, and unclear roles. We examine them in more depth and provide solutions for place brands everywhere.

Most place marketing materials are built for insiders. The ABROAD framework shows how to audit your message, remove assumptions, and build clarity for international audiences without starting from scratch.

Countries are tackling falling birth rates with cash, policy, and culture shifts, but the results are far from definitive.

What Talent Wants provides fresh insights into what Europe’s workforce seeks in jobs and locations. The 2025 study focuses specifically on the motivations, behaviours and preferences related to cross-border relocation.

FDI marketing often plays a long game—where traditional attribution tools fall short. Learn why measuring influence and perception matters just as much as tracking leads, and discover smarter ways to evaluate your strategy’s full impact.

In FDI marketing, it is easy to get distracted by “false” metrics—big numbers that look impressive, but don’t actually help you reach your international investment goals. We investigate 6 metrics that might tell a different story than the one you think.

The era of opening browsers, typing keywords and starting the online experience on Google is ending. Now it’s all about “search everywhere marketing.” We break it down.

Learn how governments worldwide are transforming housing from a market commodity into essential infrastructure for community wellbeing.

There is no question that the influence of career aspirations weighs heavily on the talent relocation process. But what about quality of life and how does that impact relocation decisions?

What compels international talent to make the significant decision to relocate? Our latest survey of recently-mobile workers asked about the primary trigger that resulted in their most recent move.

There might not be a simple formula for measuring ROI in FDI, but we present several frameworks to unlock value in the promotion of place.

How are IPAs currently measuring their FDI marketing efforts? We take a closer look at key metrics along the path to purchase.

The FDI path to purchase today has companies making more critical decisions without IPA input than at any time before. See how marketing can help fill that void.

Measuring FDI marketing impact has always been a challenge. This whitepaper by C Studios proposes a more holistic approach to investment promotion measurement that bridges the gap between brand-building activities and tangible outcomes.

The competition for skilled professionals is global. Here are several approaches governments are taking to attract and retain international talent.

Overtourism in popular destinations is a growing concern with the surge in travel since the pandemic. How are cities fighting back to ensure locals don’t lose out the most? We explore.

Unlock FDI success with our 5-step guide for U.S. EDOs. From aligning with business development to ensuring compliance, learn how to simplify your international marketing efforts. Discover the path to global investment attraction.