INSIGHTS
Read below to find fresh perspectives from the C Studios team on place marketing across investment promotion, trade promotion and talent attraction.
Place marketing perspectives
From our blog
OCO and DCI launch C Studios
OCO Global, a technology enabled advisory firm focused on trade, investment and economic development, and DCI, marketing specialists in economic development, talent attraction and tourism, bring together more than 80 years of combined agency history and 250 experts from around the world. Based in the Netherlands, C Studios is led by DCI veteran Steve Duncan as managing director and offers the full spectrum of digital marketing strategy and demand generation services.
Our Site Selection Journey: Website Information, But Not Always Substance
This is the third of a four-part series on insights from our own site selection process for C Studios, where finding information we needed became a challenge.
Our Site Selection Journey: Where, Oh Where, Are the IPAs?
This is the second of a four-part series on insights from our own site selection process for C Studios, which shows IPAs have a lot of work ahead to be “discovered.”
Our Site Selection Journey: Perceptions Drove the Short List
As we reviewed locations for our C Studios joint venture, our parent agencies DCI and OCO engaged in our own site selection process. What we found from the other side of the curtain was revealing. This four-part series shows what we learned, starting with how perceptions drove early decisions.
Advertising on the right channels for FDI promotion
Building an economic development marketing strategy for digital advertising can be overwhelming, with a wide range of advertising channels and platforms available to showcase your brand.

