RESOURCEFUL
Invest Alberta
Alberta offered compelling advantages as one of North America's lowest-tax locations with emerging tech hubs, yet had zero global perception. They needed a distinctive brand and digital strategy to get on the radar of intended FDI targets.
SOLUTION
After on-site research and market analysis, we developed a strong place brand for Alberta with a digital-first strategy. We combined sponsored content with targeted campaigns across European and Asian markets, ensuring both visibility and engagement with qualified prospects. To further gain visibility and traction, we designed a campaign that leaned into Alberta’s known natural resources, mountain landscapes and energy, and introduced a new layer — bold resourcefulness of its talent and policy-makers.
OUTCOMES
Developed the new "Big. Bold. Alberta." brand as a platform to elevate its international story and profile. The subsequent campaign elevated Alberta's global profile from obscurity to opportunity, raising its overall awareness while generating investment leads.
