INNOVATION LIVES HERE
Northern Virginia
Northern Virginia needed to strengthen its position as the driver of Washington DC’s tech sector to attract qualified talent to meet urgent workforce demands in the wake of the Amazon HQ2 attraction. Already regularly short of skilled talent, the major influx of new jobs meant speed and impact were essential.
SOLUTION
We implemented a comprehensive digital strategy, combining a new regional talent brand, website and advertising campaign with virtual career fairs. The approach focused on building awareness and creating direct engagement opportunities between employers and candidates.
“We found a partner who could not only help us execute, but also counsel us on best practices from around the country and around the world.”
OUTCOMES
Partnering with local employers, we drove significant interest in local jobs while also connecting employers and candidates directly. The program generated significant momentum in helping the region close the gap.
