CELL & GENE THERAPY
BIRTHPLACE OF
Select Greater Philadelphia
Greater Philadelphia is the birthplace of cell and gene therapy, one of the fastest growing segments of the life sciences industry. However, expanding companies — both domestic and international — often focused their initial research on Boston or the West Coast for their next location. Gaining market share for these high-value projects by strenthening Philadelphia’s visibility and credibility was a priority.
SOLUTION
We built an account-based marketing strategy that prioritized high-value targets, coordinated marketing efforts with those of the business development team, and built a compelling narrative around Philadelphia’s assets.
“We’ve been using account-based marketing for more than a year and are hitting our marks faster than ever.”
OUTCOMES
In the most recent 12-month period, the account-based marketing campaign generated 26 high-quality meetings with senior company officials overseeing expansion efforts across geographies, with 12 of those near-term projects where Philadelphia would be considered.
