PROVEN GROUND

REDI CINCINNATI

CAMPAIGN DEVELOPMENT → CONTENT CREATION → PERFORMANCE MARKETING → DIGITAL LEAD GENERATION

The Cincinnati region had everything companies were looking for. Skilled talent. A central US location. World-class infrastructure. At a price that made the numbers work. There was just one problem.

the challenge

So did Pittsburgh. And Indianapolis. And Kansas City. And Louisville. In a Midwest full of capable, competitive regions, Cincinnati was well-positioned physically, but differentiation was an issue.

the insight

The Cincinnati region had a secret it wasn't telling. Fortune 500s and global brands were using it to validate their biggest ideas. The region had quietly become the place where business went to find out if something actually worked.

Cincinnati had become proven ground.

French LinkedIn ad for REDI Cincinnati

the outcome

We developed a targeted digital strategy focused on industry pain points across key US, European and Asian markets.

The approach combined always-on campaign elements with precise performance tracking to drive a rise in both visibility & measurable traction.

34,000 website sessions 

240 contacts entered into nurture sequences 

5 investor meetings 

  • "Proven Ground allowed us to shift the conversation from what we say about Cincinnati to what the market can see for itself. By grounding our messaging in real outcomes and real companies, the campaign strengthened our global profile and positioned the region with greater clarity and confidence."

    —Gina Rittinger, Vice President, Strategic Growth, REDI Cincinnati

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