BUSINESS LOCATION SWITZERLAND

Switzerland Global Enterprise

POSITIONING → BRAND IDENTITY → STRATEGY → WEBSITE → CONTENT CREATION

A nationwide partnership needs room for every voice, but a campaign still needs a clear point of view. C Studios created a structure that allowed Switzerland to move forward together, quickly.

the challenge

Switzerland’s 26 cantons and all major regions banded together to push a cohesive health sciences narrative to attract the attention of globally-expanding companies. But they had many perspectives, no concrete strategy and needed guidance to execute successfully in international markets.

the approach

With limited budget, we streamlined the campaign concepting phase through a smaller advisory board, pulled together a digital strategy focused on early wins, and seeded the program with its initial content to create momentum.

the outcomes

Developed a new campaign platform for Switzerland’s multi-regional partnership to elevate the attractiveness of its national health science industry. This included an initiative name, identity, microsite and social media presence in less than 3 months. More than 5 years later, the initiative has grown to incorporate other sectors while continuing to share a unified national narrative.

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