BUSINESS LOCATION SWITZERLAND

Switzerland Global Enterprise

Switzerland’s 26 cantons and all major regions banded together to push a cohesive health sciences narrative to attract the attention of globally-expanding companies. But they had many perspectives, no concrete strategy and needed guidance to execute successfully.

SOLUTION

With limited budget, we streamlined the campaign concepting phase through a smaller advisory board, pulled together a digital strategy focused on early wins and seeded the program with its initial content to create momentum.

OUTCOMES

Developed a new campaign for Switzerland’s multi-regional partnership to elevate the attractiveness of its health industry. Created a campaign name, logo, microsite and social media presence in less than 3 months. More than 5 years later, the campaign continues.