Virgina: First Class
Virginia Economic Development Partnership
CAMPAIGN DEVELOPMENT → STRATEGY → SOCIAL MEDIA
Virginia earned CNBC’s prestigious “America’s top state for business” ranking and wanted to leverage this achievement internationally. They were looking to translate domestic success into global, boosting its international recognition and sales pipeline.
the challenge
Virginia's top competitors offered more incentives and consistently invested more in marketing, making it easy for international companies to go elsewhere without fully grasping the Commonwealth’s competitive advantage.
the insight
Virginia consistently earned top rankings across key investment pain points like talent, infrastructure, and ease of business. This was matched by a VEDP team that delivered excellence at every level.
Simply put, Virgina was first class.
the outcome
C Studios created an evidence-based international promotion strategy aligned with Virginia's global events calendar. The campaign launched in advance of SelectUSA , America’s premier FDI event welcoming businesses from around the world. In coordinating with the international business development team, we helped Virginia share its global voice on the global stage.
29k+ social media impressions
11.9% click-through rate
