VIRGINA: FIRST CLASS
Virginia EDP
Virginia earned “America’s top state for business” ranking and wanted to leverage this achievement internationally. They were looking to translate domestic success into global, boosting its international recognition and sales pipeline.
SOLUTION
We created an international promotion strategy aligned with Virginia's global events calendar. Our "First Class" campaign for SelectUSA transformed the domestic accolade into a compelling international value proposition, with custom approaches tailored for each priority market.
OUTCOMES
Launched a social media campaign in advance of SelectUSA, America’s premier FDI event welcoming businesses from around the world. Generated 29k impressions and 130 reposts, equaling a 10x increase in engagement on social media compared to baseline activity.
