There’s Only One DC
Washington DC Economic Partnership
Washington, DC faced intense competition from neighboring areas that promoted proximity to the capital while offering lower costs. WDCEP needed to assert the unique value of being in the District, not just near it.
SOLUTION
We developed a globally-focused "There's Only One DC" campaign concept, adapting Destination DC's tourism framework for business attraction, while providing tiered budget scenarios to secure proper resources for international promotion that would elevate DC’s appeal as a business destination.
“C Studios challenged us to think differently about how DC shows up globally. Their strategic guidance helped hone our message, align our value proposition, gave us a clear path forward that sets DC apart.”
OUTCOMES
Delivered a clear, global-facing marketing concept that differentiated DC from surrounding areas as well as other U.S. competitors. Armed with messaging pillars around Access, Intelligence, Talent, and Influence, we provided WDCEP with a clear blueprint to execute high-impact activations, digital campaigns, and PR outreach across key markets at flexible budget levels.
