WORK IN LUXEMBOURG

Ministry of Economy

As global competition for skilled talent increased, Luxembourg’s employers faced growing pressure to attract international professionals. The Ministry of Economy recognized the need for a coordinated, national approach to talent attraction to support employers and strengthen long-term competitiveness.

SOLUTION

We grounded the program in perception research and competitor benchmarking, which defined where Luxembourg could compete credibly for talent. These insights shaped a phased international talent attraction strategy, designed to guide messaging, channels, and priorities over time.

Testimonial videos of international that moved to Luxembourg.
Work in Luxembourg website portal.

OUTCOMES

Delivered a website strategy and content for a globally competitive digital talent portal, alongside video testimonials, a relocation guide, and an employer toolkit. Together, these assets gave Luxembourg a clear, consistent way to present its talent offer and support employers when engaging international candidates. The program launched in January 2026.