How much value is there in a website visit for FDI marketing? It is a valid question and one we’d like to address. Yes, they are massively important – when put into the right context.

Resources for place marketing organisations are tight. So it probably comes as good news that focusing on less, but better content – and keeping it updated over time – is often a more productive exercise to boost SEO than endlessly creating new content.

In the ever-evolving landscape of economic development, where digital presence plays a pivotal role, the proliferation of social media channels has created an expectation for everyone to be everywhere. In this blog, we'll explore why it’s more important to do one social channel well rather than multiple channels poorly.

Context is everything in measurement. We share recommendations for keeping your place marketing campaign on the right path.

Planning for place marketing frequently presents challenges, often accompanied by a multitude of uncertainties. We delve into the essential components and how to tackle each step by step

We explore three ways to translate your FDI website for global markets. Explore our insights on balancing quality, cost, and cultural nuance.

LinkedIn continues to evolve and push the needle to help marketers more effectively reach their targets. We highlight 5 insights to maximize the channel for investment promotion.

Google’s mobile-first indexing process is now complete. Learn what that means and how to optimise your investment promotion website.

Success stories capitalize on a fundamental source of credibility – social proof. Here’s how to build them correctly.

Leads are the primary metric that investment promotion agencies are using to justify marketing spend. So does lead capture work?

Artificial intelligence is undoubtedly one of the most promising technologies of our era with its capacity to enhance automation and streamline processes across various sectors. But just how good is it? Here’s our view.

Are you early in your talent attraction journey? Here are 5 insights to set your investment promotion agency on the right path.

How can cities and countries gain credibility among executives and talents with their messaging? Here’s a framework to start.

Platforms are prioritizing content that keeps users from clicking out, which can hurt your website metrics. Here’s what zero-click is and how to work with it.

The Benelux region forms the 3rd largest source market for FDI projects in Europe, but often sits much further down on the priority order for EDOs. Here’s why you should think differently about the region.

When is the last time you evaluated your IPA's digital reputation? The strength of a city or country’s online reputation can make or break its success in place marketing. Here’s how to start.

Our team has reviewed hundreds of websites for economic development agencies. Here are the common SEO issues impacting how executives and talents are finding your location.

Alignment between sales and marketing is lacking in the investment promotion industry. Here’s how to fix that.

Winning Strategies in Investment Promotion Marketing provides insights from nearly 250 European-based executives involved in making location decisions.

The last of our four-part series on insights from our own site selection process focuses on selecting our future location.